Scania T Cab with Coca Cola themed graphics on the cab and the trailer. Registered SANTA 1 and painted in bright red with white graphics and silver detailing, the old gentleman himself features on the sides of the trailer, surrounded by stardust and Coke bubbles, with a bottle of the famous brew in each hand. Across the back doors, he is taking a well earned swig following his journey from Lapland! Cheers, everyone!
It’s a familiar sight on our TV screens at Christmas: a fleet of twinkling Coca-Cola trucks making their way across a snowy landscape and lighting up the country as part of the ‘Holidays are Coming’ ad. The illuminated vehicles have become global advertising icons since they launched on TV back in 1995. Nowadays, you can get even closer to the magic as the Coca-Cola trucks head up and down the UK on the nationwide Christmas truck tour.
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